My Story
I am a former Olympic swimmer and an accomplished data leader with a demonstrated track record of driving transformative initiatives, including the successful development and implementation of a data democratization strategy that secured $2.5MM to transform Business Intelligence and Analytics capabilities. This strategy addressed challenges in data availability, data quality and data access by introducing a data virtualization platform, Denodo, that allowed us to empower over 800 business users to extract insights from 44+ data sources without physical centralization, fostering a more agile and accessible data environment.
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Leading a global team of 12, I oversaw the entire data lifecycle, from acquisition to consumption, ensuring seamless integration and utilization. Notably, during the TD Ameritrade merger, I orchestrated a tactical solution consolidating reporting across Schwab and TDA systems in 30 days. Additionally, I founded a Data Virtualization Center of Excellence, implementing governance practices that significantly reduced production incidents.
My expertise extends to Marketing Analytics, where I created a framework and data infrastructure, transforming the Marketing department from a heuristic-based approach to decision making into a one driven by a data-driven approach to analysis, campaign design and decision making. One of the deliverables that enabled this transformation waws the development with a customer segmentation capability utilizing R that enables the uncovering of previously overlooked opportunities among advisors. By applying statistical and machine learning methodologies, I addressed persistent business challenges, optimizing advisor targeting and engagement.
In the realm of Business Intelligence, I devised a comprehensive Business Intelligence roadmap, guiding the evolution from static reports to dynamic decision support. This led to a significant reduction in the report inventory once we determined that 20% of an inventory of 300+ reports accounted for over 90% of report utilization. By developing our expertise in the functional areas within the business, we became better able to develop solutions that encompassed multiple scenarios and use cases allowing for more impactful deliverables. Furthermore, when challenges with a lack of confidence in our ability to accurately project the timing of our deliverables, I introduced a scientific approach using Monte Carlo Simulations to estimate efforts, thus rebuilding credibility within the business.
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At many of my engagements, there has been a need for continuous and transparent communications between technology teams and their business partners. Recognizing this gap, I have implemented Business Intelligence and Data Technology newsletters to foster collaboration between business and technology teams.
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My vision is centered on leveraging data as a strategic asset, fostering innovation, and ensuring seamless collaboration across diverse stakeholders. With a proven ability to navigate complex data and political landscapes and to drive impactful change, I am poised to deliver transformative results in any environment desirable of a tangible return on their data asset.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
720.256.1303